Case Study
Only in Florida Brand Awareness Viral Content June 2025

A Prediction
Market Brand
Goes Wild.

Client Kalshi
Network Only in Florida
Views 441K
Interactions 28.7K
Posted June 11, 2025
The Strategy

Florida energy.
Prediction markets.
Perfect match.

Kalshi isn't just another fintech — it's the first CFTC-regulated prediction market where people trade real money on real events. Their commercial captured the chaotic, larger-than-life energy that defines Florida, and we knew exactly where to put it.

Only in Florida's audience runs on wild local content. When Kalshi's commercial — packed with speedboats, sun, and unapologetic Florida scenes — landed in their feed, it didn't feel like an ad. It felt like home.

🎯 Perfect audience alignment — Only in Florida's community lives for bold, outrageous Florida moments. Kalshi's commercial was built for exactly this crowd.
🌊 Native feel, brand-level production — the content matched the network's aesthetic while showcasing Kalshi's brand personality at full volume.
📈 Interaction rate 6.5% — nearly 10x the platform average, meaning the audience didn't just watch — they engaged, shared, and remembered.
Reel
By the Numbers

441K Floridians just watched a brand
show its wild side — and now they know exactly
what Kalshi is.

Viral Performance

441K Floridians watched a prediction markets brand own their state — with a 6.5% interaction rate that floored the industry.

441K
Views
↑ 12× industry avg
6.5%
Interaction Rate
vs ~0.7% industry avg
1.63%
Share Rate
vs ~0.2% industry avg
597
Profile Visits
Direct brand discovery
Metric Industry Avg This Campaign
Total Views ~35K 441K
Share Rate ~0.2% 1.63%
Interaction Rate ~0.7% 6.5%
Save Rate ~0.1% 0.5%
Profile Visits Minimal 597
"

In a state this loud, this bold, this unpredictable — Kalshi was always going to fit right in.

Evolve Digital — Campaign Insight

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